Frequently Asked Questions

What are the Lancashire Tourism Awards?
The Awards are the biggest celebration of tourism excellence in Lancashire, championing the importance of the £3.81 billion visitor economy, which attracts 64 million visitors to Lancashire each year and supports over 56,000 jobs. The annual awards, celebrate excellence across a wide range of visitor economy businesses, revealing the brightest and best stars working in Lancashire tourism today, with many of the county’s winners then going on to represent Lancashire at the national VisitEngland Awards for Excellence.

Who is organising the Lancashire Tourism Awards 2017?
Visit Lancashire is the organisers of the awards competition which is produced by Marketing Lancashire. If you have any questions please contact Catherine on 01772 426 465 or


Are there sponsorship opportunities?
There are a variety of sponsorship opportunities for businesses wishing to raise their profile. Click here for more information or please contact Maria on 07525 589 959 or

Entry process:

What are the benefits of entering the Awards?
This is a great opportunity for you and your business to be recognised and rewarded. A prestigious accolade, past winners have enjoyed extensive media coverage in the local, regional and trade press and radio. In 2016 we reached an estimated 23.1 million people through our social media channels and a print media coverage. In addition, winners are invited to use the winner’s logo on all marketing material. The awards present a great opportunity to showcase your business and network with fellow professionals.

Who can enter?
It is free to enter. As long as you meet the criteria for the category or categories you are entering and operate within Lancashire then your entry is very much welcomed. You do not have to be a member of Marketing Lancashire to enter any of the award categories.

What are the rules for applicants?
• The organisers reserve the right to amend or remove any award category
• The organisers reserve the right to re-assign an entry to another category
• The applicant must meet all the criteria listed for the category they are applying.
• Shortlisted applicants are required to attend an interview with the judging panel week commencing 16 October 2017.

When do the awards open for entry?
Applicants can enter from Monday 1 June 2017

How do I enter?
Applications can be made online. You cannot save your form and return to it later. We advise you to write your answers to the questions in a word document, which you can save and review as many times as needed. Once you’re happy paste into the online form and press submit.

When is the closing date for entries?
The closing date for all entries is 5pm on Monday 4 September 2017

What are the award categories?
There are 21 individual categories that businesses can enter. You can also nominate an individual to for the coveted Tourism Superstar Award. Click here for the full list of categories and to enter.

How many categories can I enter?
You may enter as many awards as you wish, in fact we actively encourage it, providing you meet the criteria of all categories you are entering.

Is there any support to help me complete the award application form?
In the first instance, take a look at the hints and tips section of the website. Advice and guidance is always on hand from the team to help you complete your application. We can clarify what is being asked of you in each section/question of the form but are unable to complete any element on your behalf. Please contact Catherine on 01772 426 465, with any questions about the application process.

How long will it usually take to complete an entry form?
We anticipate that it could take from 45 minutes to an hour to complete the entry form, once all relevant information has been sourced that will assist with answering the questions.

Do I have to stick to the word count?
Yes, please. Any significant breaches of the rules regarding word count may affect your chances of being shortlisted.

Who will see information that I submit? Is it private and confidential?
Marketing Lancashire personnel and the judging panel will have sight of the entry forms. Marketing Lancashire will forward application forms of the winners in categories that progress to the VisitEngland Awards for Excellence 2018 to VisitEngland for national shortlisting. It is important to note that the judges’ comments on the successful entry may be referred to at the awards ceremony.


How are the Lancashire Tourism Awards judged?
An application form will be completed by each entrant and submitted online. All applications will be checked by Marketing Lancashire for eligibility, against the required criteria for each category. Each shortlisted business will be invited to an interview with the judging panel to discuss their application further. The judges will then select a winner for each category based on their findings.
Please note that where appropriate judges reserve the right to consult online review websites, the applicant’s own website and online presence (including social media channels) as part of the wider judging process.

When will the shortlist be announced?
The shortlist will be announced week commencing Monday 25 September

Who will be on the judging panel?
The Lancashire Tourism Awards 2017 are judged by panels made up of independent experts and sponsors.

Where and when will the judging take place?
The judging will take place on Wednesday 18th and Thursday 19th October 2017.

When will the winners be announced?
Winners will be announced at the actual awards ceremony in November. There will be no advance notification.

Awards dinner

When will the awards take place and where?
The Lancashire Tourism Awards award dinner will take place on Thursday 9 November 2017 at The Blackpool Tower Ballroom

Will I be expected to attend the awards ceremony if I am shortlisted?
If you are shortlisted it is expected that your business will be represented at the event. Winners will be asked to participate in publicity, which may include photography, quotes for the press and radio interviews.

How do I buy tickets for the event?
Check the website or follow us on twitter @MarketingLancs #LTA17

What is the dress code for the evening?
Black tie/evening wear.

What if I have specific dietary requirements?
Once a ticket booking has been made details of how to notify us of any dietary requirements will be sent directly to you.

What will the winners receive?
All award winners will receive a prestigious trophy and framed certificate. In addition, winners will be included in all post-event publicity and receive a logo for use on their stationery, brochures and website as appropriate. There is of course the kudos attached to winning such an award which can also provide a fantastic boost to tourism and hospitality teams. Winners are also referred to during the year in Marketing Lancashire campaigns and publications. Some category winners will be invited to represent Lancashire in the VisitEngland Awards for Excellence competition for 2018 – click here for details.


Latest News


The winners of the Lancashire Tourism Awards 2017 were announced at a glittering event held last evening in the magnificent Blackpool Tower Ballroom; with Headline Sponsor University of Central Lancashire and Host Sponsor VisitBlackpool leading the way, in support of the only county-wide celebration of Lancashire tourism. The annual awards, organised by Marketing Lancashire, was attended by over 500 guests… read more

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