Tips for applicants

Application form:

  • Read the criteria carefully to make sure you are applying in the right category or categories.
  • Use all your word count.
  • Make sure you understand the questions and answer every element as each question is scored by the judges.
  • Check your figures/statistics as you will be asked about these should you reach the interview stage.
  • Honesty is always the best policy as all aspects of your application will be checked and tested.
  • Give your application some personality to stand out from the crowd.
  • Never make ‘throw away’ comments without backing them up eg. ‘We use all local produce from local suppliers’ or ‘We are a sustainable business’ – you will also need to demonstrate this should you reach the interview stage.
  • Leave yourself enough time to apply and gather relevant information.
  • Write your answers in a word document and once you’re happy with your answers, cut and paste into the application. Important note: the applications cannot be saved and returned to.  They must be completed in one sitting, hence the advice to create in a word document that you can save.
  • Get a colleague to read through before you submit.
  • Put yourself in the judges’ shoes.  Is it easy to read, with robust information and is it inspiring?


  • Double check the date and time of your interview in advance.
  • Prior to the interview, re-familiarise yourself with the application form you submitted.
  • Plan your travel route in advance and arrive in plenty of time for your interview
  • Consider carefully who will represent your business ideally, it should be the person who made the application.  If necessary, a colleague who is integral to the application could also come along ie: chef/Receptionist/wedding planner/conference manager.
  • NB: 3 interviewees maximum.
  • Bring a copy of your word document answers (application) to read before the interview – it will help keep you focussed as you await your interview in the waiting area.
  • Remember to stay focussed on the category you are being interviewed for.
  • Communicating enthusiasm for your business is much more important than any nerves that may or may not be evident.
  • The judges want you to be as comfortable as possible.  It is not their job to catch you out but they will expect you (and your co-interviewees) to be able to expand on the content of the application and to know about their business in detail.
  • Don’t go over your 10-minute presentation time and if you are using audio-visual aids these should be no longer than 2mins in duration, as the judges are most interested in you and your answers on the day.  Not having enough time to answer their questions could jeopardise your chances of winning.
  • Remember this is your opportunity to bring the application to life.
  • It’s a competition so this is not a time to be bashful.
  • You can bring visual aids such as brochures, photographs, tablet/laptop but you must take away everything you brought with you when your interview has finished.
  • The judges are not able to accept gifts of any kind.
  • Remember you are competing for a Lancashire tourism award. Stay focussed on your place in and contribution to the Lancashire visitor economy, its success and future growth.

If in doubt ask the team at Marketing Lancashire – we want you to enjoy your awards journey – not worry unnecessarily about it.

Please call Catherine Redshaw on 01772 426 465 or email

Good luck to all Lancashire Tourism Awards 2018 applicants



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