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The Awards

The Lancashire Tourism Awards is the biggest and only county-wide celebration of tourism excellence in Lancashire.  The awards celebrate excellence across a wide range of visitor economy businesses, revealing the brightest and best stars working in Lancashire tourism today, with many of the county’s winners then going on to represent Lancashire at the national VisitEngland Awards for Excellence.  In 2024 we have three national finalists, which have been shortlisted after winning the Lancashire Tourism Awards.

Most recent figures (2022) show that Lancashire’s visitor numbers had grown back to 94% of pre-Covid levels (the county attracted 68.74million visitors in 2018), and 95% of economic impact indexed against inflation (the sector contributed £4.41 billion to the local economy and helped support over 60,700 jobs before Covid hit).  These are positive results, outperforming other parts of the north west, and are testament to the resolve, resilience and determination of Lancashire businesses and organisations.

We are on the road to recovery and with Marketing Lancashire now operating as the County’s LVEP (Local Visitor Economy Partnership) working directly with VisitEngland and Department for Culture Media and Sport, we look to push forward with our tourism growth strategy in partnership with Lancashire hospitality and tourism businesses.   These awards celebrate the resilience of the tourism sector in Lancashire as the industry redefines itself to deliver exceptional visitor experiences and build on previous visitor numbers.

#LTA24