Mystery shop / judging visit requirements 2027

As part of the terms and conditions of entry, finalists are asked to ensure that they reimburse or compliment the mystery shopper and their family / partner as appropriate, any costs associated with mystery shopping on production of identification by the mystery shopper which will include a formal letter which we will provide for you to print and sign on your own letterhead and return to us.   The shoppers will be briefed with a maximum spend limit and are asked to ensure they  have covered certain aspects of their visit to include food and drink, entrance fees, experience / booking fees.    

Category

 

Judging requirement

 


Accessible and Inclusive Tourism Award *
Pre-announced judge day visit and interview panel.
Business Events Venue Award *  Pre-announced judge day visit and interview panel.
Camping, Glamping and Holiday Park Award * 
Pre-announced judge day visit and interview panel (p
lan the visit to see as much of the site and as many units as possible).

Cultural Venue/Organisation Award
Interview panel.  

Dog Friendly Business Award
Interview panel.

Regenerative Tourism *
Pre-announced judge day visit & interview panel. 

Experience Award *
Mystery shop and interview panel (with pre-booked tickets if required). 

Family Owned / Run Business Award
Interview panel.

Hospitality & Tourism Student
Interview panel. 

Hotel Wedding Venue Award
Mystery shop telephone enquiry and interview panel. 

Small Serviced Accommodation Award *
 
Mystery Shop (including overnight stay and breakfast, plus lunch or evening meal where provided) and interview panel. 

Large Event Award
 
Interview panel.

Large Hotel Award
*
 
Mystery shop (including overnight stay and breakfast, plus either lunch or evening meal where provided) and interview panel. 

New Tourism Business Award *
 
Pre-announced judge day visit and interview panel. 

Pub Award *
 
Mystery shop for lunch or evening meal and interview panel. 

Self-Catering Accommodation Award *
Pre-announced judge day visit & interview panel (plan the visit to see as much of the site and as many units as possible). 

Small Event Award
 
Interview panel. 

Taste Lancashire Award *
 
Mystery shop and interview panel. 

Unsung Hero Award *
 
Panel desk judging.

Small Visitor Attraction and Large Visitor Attraction Award *
Mystery shop and interview panel (with pre-booked tickets if required). 

Wedding Venue Award
Mystery shop telephone enquiry and interview panel. 

*  categories that progress to the VisitEngland Awards for Excellence 2027 for national shortlisting, subject to criteria

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