Frequently Asked Questions

What are the Lancashire Tourism Awards?
The awards event is the biggest and only county-wide celebration of tourism excellence in Lancashire, championing the importance of the £4.25 billion visitor economy, which attracts 67 million visitors to Lancashire each year and supports over 60,000 jobs. The annual awards, celebrate excellence across a wide range of visitor economy businesses, revealing the brightest and best stars working in Lancashire tourism today, with many of the county’s winners then going on to represent Lancashire at the national VisitEngland Awards for Excellence.

Who is organising the Lancashire Tourism Awards 2019?
Marketing Lancashire, as destination management organisation for Lancashire, organises the Lancashire Tourism Awards.  The awards showcase the county’s visitor economy businesses that are championed through the Visit Lancashire channels and campaigns, created and managed by Marketing Lancashire.  If you have any questions please call 01772 426450


Are there sponsorship opportunities?
There are a variety of sponsorship opportunities for businesses wishing to raise their profile through this prestigious event or that are keen to meet, network and establish new partnerships with tourism sector businesses. For more information and to discuss sponsorship opportunities please contact Maria Moriarty Eames  on 01772 426 458 or email [email protected] 

Entry process:

What are the benefits of entering the Awards?
This is a great opportunity for you and your business to be recognised and rewarded. A prestigious accolade, past winners have enjoyed extensive media coverage in the local, regional and trade press and radio. In 2018 our social media channels and print media coverage had a reach of almost 30 million. In addition, winners are invited to use the winner’s logo on all marketing material. The awards present a great opportunity to showcase your business and network with fellow professionals.

Who can enter?
It is free to enter. As long as you meet the criteria for the category or categories you are entering and operate within Lancashire then your entry is very much welcomed. You do not have to be a Visit Lancashire partner to enter any of the award categories.

What are the rules for applicants?
The applicant must meet all the criteria listed for the category they are applying for.
The organisers reserve the right to amend or remove any award category.
The organisers reserve the right to re-assign an entry to another category.
Shortlisted applicants are required to attend an interview with the judging panel week commencing 30th September, 2019

When do the awards open for entry?
Applicants can enter from Wednesday 15th May, 2019

How do I enter?
Applications are made online. You cannot save your form and return to it later. We advise you to write your answers to the questions in a word document, which you can save and review as many times as needed. Once you are happy paste into the online form and press submit.

What are the terms and conditions of entry?

Terms and Conditions of entry can be found here

When is the closing date for entries?
The closing date for all entries is midnight on  Monday 1st July, 2019

What are the award categories?
There are 21 individual categories that businesses can enter. You can also nominate an individual to for the coveted Tourism Superstar Award.

How many categories can I enter?
You may enter as many awards as you wish, providing you meet the criteria of all categories you are entering.

Is there any support to help me complete the award application form?
In the first instance, take a look at the hints and tips section of the website. Advice and guidance is always on hand from the team to help you complete your application. We can clarify what is being asked of you in each section/question of the form. If you would like a practice form before entering your submission on the applicants site, please contact us. Please call  01772 426450 with any questions about the application process.

How long will it usually take to complete an entry form?
We anticipate that it could take from 45 minutes to an hour to complete the entry form, once all relevant information has been sourced that will assist with answering the questions.

Do I have to stick to the word count?
Yes, please. Any significant breaches of the rules regarding word count may affect your chances of being shortlisted.

Who will see information that I submit? Is it private and confidential?
Only Marketing Lancashire personnel and the judging panel, who will each have signed a non-disclosure agreement, will have sight of the entry forms.  Marketing Lancashire will forward contact details of the winners in categories that progress to the VisitEngland Awards for Excellence 2020 to VisitEngland for national shortlisting.  Please note that the judges’ comments on the successful entry may be referred to at the awards ceremony.


How are the Lancashire Tourism Awards judged?
An application form will be completed by each entrant and submitted online. All applications will be checked by Marketing Lancashire for eligibility, against the required criteria for each category. Each shortlisted business will be invited to an interview with the judging panel to discuss their application further.

Finalists in certain categories will also receive a mystery visit and the visit report will be considered by the judges as part of the judging process in these categories (see criteria).  The judges will then select a winner for each category based on their findings.

Please note: where appropriate, judges reserve the right to consult online review websites, the applicant’s own website and online presence (including social media channels) as part of the wider judging process.

Mystery Shop

Some applicants may be Mystery shopped

Please note that it is a requirement of entry that entrants agree to waive or refund the direct costs of a mystery visit should a mystery visit be arranged. The mystery visitor will present you with a letter of authorisation stating this after their visit, please advise your staff that this may happen to avoid confusion.  Receipt of your entry is taken as agreement to this requirement.

When will the finalists be announced?
The shortlist will be announced on Monday 16th September, 2019

Who will be on the judging panel?
The Lancashire Tourism Awards 2019 are judged by panels made up of independent experts and sponsors.

Where and when will the judging take place?
The judging will take place week commencing 30th September, 2019.  Dates and venue to be confirmed. Please note: each panel will sit for one day only.

When will the winners be announced?
Winners will be announced at the actual awards ceremony in November. There will be no advance notification.

Awards dinner

When will the awards take place and where?
The Lancashire Tourism Awards award dinner will take place on Wednesday 7 November.

Will I be expected to attend the awards ceremony if I am shortlisted?
If you are shortlisted it is expected that your business will be represented at the event. Winners will be asked to participate in publicity, which may include photography, quotes for the press and radio interviews.  Tickets for the Lancashire Tourism Awards are always very keenly priced and income from these goes towards the overall cost of such a large event, which also requires significant sponsorship to take place.

How do I buy tickets for the event?
Check the website or follow us on twitter @MarketingLancs #LTA19 for details.

What is the dress code for the evening?
Evening wear/black tie.

What if I have specific dietary requirements?
Once a ticket booking has been made details of how to notify us of any dietary requirements will be sent directly to you.

What will the winners receive?
All award winners will receive a prestigious trophy and framed certificate. In addition, winners will be included in all post-event publicity and receive a logo for use on their stationery, brochures and website as appropriate. There is of course the kudos attached to winning such an award which can also provide a fantastic boost to tourism and hospitality teams. Winners are also referred to during the year in Marketing Lancashire/Visit Lancashire campaigns and publications. Some category winners will be invited to represent Lancashire in the VisitEngland Awards for Excellence competition for 2020. Each finalist will also receive a certificate to proudly display in their business.


Latest News

The Winners of Lancashire Tourism Awards 2019

On Thursday 7 November, the world-famous Pleasure Beach Arena, Blackpool was the ‘coolest’ venue for Marketing Lancashire’s annual Lancashire Tourism Awards, supported by Headline Sponsor, University of Central Lancashire and Host Sponsor VisitBlackpool. Blackpool-born professional ice-skater Daniel Whiston was guest presenter and entertained the audience, gliding through the twenty-two awards with great style. Rachel McQueen, Chief Executive of Marketing Lancashire in… read more

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